CAFE 10/23: A HOMEGROWN HAVEN IN IMUS

Founded by spirited entrepreneurs from the Gonzaga-Cantimbuhan family led by Laurice Annelle “LA" Cantimbuhan, Café 10/23 is infused with the family’s vibrant spirit, passion for community, and their deep- seated commitment to creating a haven that transcends the ordinary. As a family that found a weekly ritual in coming together through finding great cafés and restaurants, the Gonzaga-Cantimbuhan family understood the importance of having a space within their community that all Caviteños may call their own. This is where Café 10/23 comes in.

A TRIBUTE TO FAMILY AND A LOVE LETTER TO IMUS The very essence of Café 10/23lies in the date it proudly carries—a celebration of life, love, and family. October 23 marks the birthdays of two very important members of the Gonzaga-Cantimbuhan family: Cavite Provincial Board Member Ony Cantimbuhan and their late grandmother, Rosalinda Gonzaga.

For the family, proudly born and raised in the City of Imus, Café 10/23 is a heartfelt love letter to their hometown, a place in Cavite where Caviteñoscan make their best memories in. As you step into Café 10/23, you will be greeted by a tapestry of treasures that hold sentimental value for the family.A vintage seat from Lola Rosalinda’s house, lovingly restored, makes the dining room a homage to family history.

Supporting and promoting local Caviteño artists and artisans is a core principle at Café 10/23. The gallery wall showcases the works of local Imus artist Christian Tamondong. Majority of the furniture, including signature tables and chairs, was crafted by local artisans.

The iconic jeep, a centerpiece in the cafe, serves as a living embodiment of familial ties and cherished history. It was crafted by Caviteño artists and carries the legacy of Lola Rosalinda’s business (Gonzaga Body Builders)of crafting passenger jeeps from the 1960s to the 1980s. It is also a nod to BM Cantimbuhan’s first venture as a working student: redesigning passenger jeeps. His experience in the field of entrepreneurship, starting from buying and selling passenger jeeps to being franchise owner of well-known restaurants and owner of a resort has served as inspiration and guide for LA’s successful management of the café.

It is evident that the decision to embark on this journey wasn’t merely a business opportunity; it wasa conscious choice to create a space for every Caviteño. Whether alone or on a date; with friends, family, or even pets (yes, it’s remarkably pet-friendly), Café 10/23 beckons to everyone to make memories that resonate with the heart and soul of the City of Imus.

VIBRANT NARRATIVES

While Café 10/23 boasts an aesthetic that is nothing short of Instagram-worthy, every detail tells a personal story. The vibrant colors that adorn the café reflect not just the different personalities in the Gonzaga-Cantimbuhan family, but also the lively spirit that defines the City of Imus. Each dining area exudes a unique style, allowing you to discover something new with each visit.

The café is designed to be more than just a pretty space; it’s a canvas that reflects the multifaceted layers of both the Gonzaga-Cantimbuhan family’s and the City of Imus’ history. It is a place where memories are crafted—a gallery of emotions and a vibrant tapestry of familial love.

BITE BY BITE, SIP BY SIP

Matching the café’s vibe is the quality of the food they serve. From the beginning, the family was committed to crafting a culinary experience that is uniquely theirs. A month before opening, the search for pastry and cake suppliers in Cavite proved futile. With a passion for pastries, the family made the decision to put up an in-house bakery one month before the cafe’s launch. Luckily, they definitely made the right call. The pastries boast unparalleled quality, showcasing a selection that includes the rich and unique flavors of the Ube Leche Flan Danish, the enticing layers of the Butter Croissant, and indulgent allure of the signature Chocolate Cake. Each pastry, baked with meticulous care, promises a symphony of textures and tastes that could only have been achieved through the family’s dedication to serving the best.

At Café 10/23, the commitment to excellence extends to every cup of coffee. The family takes pride in serving the finest quality coffee, attributing its excellence to the exclusive use of Deuces Coffee Beans from the renowned cafe and roastery based in Makati. This collaboration allows Café 10/23 to offer the most premium coffee blends, ensuring that every cup brewed carries the mark of excellence. The menu features an array of signature caffeinated drinks which include the White Chocolate Mocha Latte, Tiramisu Latte, and Sea Salt Spanish Latte and Matcha Latte whose ingredients are authentic and directly sourced from Uji, Kyoto in Japan so that Imus locals and visitors alike can savor the rich flavors and aromatic profiles of Café 10/23’s coffee, making it a distinguished destination for all coffee enthusiasts. Non-coffee drinks such as blended drinks, Cookies and Cream, Chocolate Fudge, Strawberry, and Ube Latte are also available. Their bestsellers from this part of the menu are Café 10/23 Iced Tea, Strawberry Lemon Soda, Butterfly Pea Lemonade, and Yuzu Soda.

For those seeking a savory indulgence, the menu offers a variety of dishes like the Truffle Cream Pasta, Family Recipe Beef Tapa, Creamy Bistek Tagalog, Pork Belly Bowl and Classic Fried Chicken. Each item is a blendof comfort and innovation, elevating the Caviteño café experience. The pride of Imus City, the renowned Imus longganisa, takes center stage as a star ingredient, gracing the breakfast plates and lending its unique flavors to the Café 10/23 salad. No longer do Caviteños have to search far for quality cuisine and exceptional coffee—Café 10/23 brings it home, celebrating the rich flavors of Imus with each delectable dish.

A HOME FOR THE HEART

In every corner of Café 10/23, passion intertwines with purpose. More than being just a café, it is a refuge, a celebration of family, and a love letter to Cavite. As you step into this haven, expect not just an aesthetically pleasing experience but a journey into the heart of the City of Imus, where every sip, every bite, and every moment is an invitation to make memories that linger long after you’ve left. Café 10/23 is not merely a destination—it’s a destination with a heart. It is a testament to the rich tapestry of Cavite’s past, present, and future, where each sip tells a story, and every bite echoes the heritage of a community proud to call Café 10/23 their own.

EACH ITEM IN THE CAFE 10/23'S MENU IS A BLEND OF COMFOR AND INNOVATION.